Why should I advertise on television?
Television reaches 196 million adults, and 90% of American adults watch TV daily. The average American spends 4-1/2 hours with television each day, more than with all other media combined and 82% of Americans say TV is the most influential form of media available.
Why Spot Runner?
Our campaigns are affordable, targeted and fast. Television, the most powerful form of advertising, is now available for your campaign at an affordable price. With ads starting at just $799, any candidate can maximize their marketing budget and create a cost-effective television commercial. Our proprietary microtargeting technology, built on extensive research and data, allows you to pinpoint and tailor your advertising down to the neighborhood. Spend your marketing dollars wisely—reach the voters you want with the message you want. And, using our customizable ads, you can be on the air in days, not weeks, and you can adjust your message as you go, quickly and easily.
How much will this service cost?
A complete recommended campaign, from ad to air, can start as low as $1500.
What if I'm on a budget, is Spot Runner right for me?
Yes. You provide your information as well as your budget and we’ll recommend the best schedule to reach your customers in the most cost-effective way. The cost of running advertisements depends heavily on the location where you're running your ad. Running ads in New York, NY is significantly more expensive than Topeka, KS, so consider your market when creating your schedule. The best way to control your budget is to target your advertising as narrowly as possible. The smaller your audience size and geographic area, the less your schedule will cost.
Is Spot Runner less expensive than producing a commercial on my own or with my local cable company?
We offer professional, high-quality ads starting at just $799. Producing your own commercial, even with your local cable company, can cost between $10K and $50K. While some cable operators may offer to produce your commercial at a rate competitive with Spot Runner, they will generally not match the quality and look of a Spot Runner ad.
Can I run my ad during specific TV programs?
You can. Spot Runner will put together the most effective plan given your budget and goals. In many cases, this will often mean selecting networks and time periods, but not necessarily specific programming (which can often be expensive). But in other cases, specific programs might be essential to a winning TV schedule and, if so, we’ll recommend that. And, of course, if you have a specific show in mind that also fits within the budget and goals, we can certainly run the ad during that show.
Do I have to purchase more than one ad?
No, you can purchase one ad or many ads, whatever works for you. You can use the same ad with many media schedules if you like, or test different ads against one another. The Spot Runner media technology is very flexible.