Bill wanted to upgrade his advertising repertoire: newspaper, direct mail and newsstand booklets. He felt strongly that television was the way to go, but wasn’t sure if it would be cost effective.
Spot Runner made him an offer he couldn’t refuse. With a host of creative templates from which to choose, plus the ability to target his messages to ensure he reached his expanding market – Bill was sold.
“I went on the Internet and entered the areas where we wanted to advertise,” says Bill. “It was very easy.” In fact, he says the toughest part was deciding which ad template to use. Once he had completed the process, he had a link to the finished ad that he could email to his customers. “I liked that a lot.”
The ad is slated to run for three months, but after only a month he’s already declared it a success. Friends, potential customers and even his manager have spotted the ad, which for Bill, was the whole idea. “I’m looking for brand recognition,” he says. “When I call a house, they’ll know my name.”
Real Estate Agent, Pasadena, CA
Bill L., Real Estate Agent
Ten-years’ industry experience, more than a year with current employer, an agency with 100+ realtors.
Campaign Goal
Capitalize on the power of television to increase recognition in the community.
Advertising Strategy
Create impactful, brand-savvy spot that reinforces other advertising methods.
As Seen On
Food Network and HGTV