“We saw single- to double-digit increases in both sales and traffic.”

This restaurant chain is in a class of its own, featuring an upscale menu at casual prices. The challenge? Getting the word out to their baby boomer clientele. They liked how email and direct mail campaigns targeted their customers, but they wanted to reach a larger audience. And, they wanted to do it in the most cost effective way possible.

Spot Runner fit the bill. “For the same amount that we would have spent on direct mail in two locations, we were able to hit four locations and target the audience at the same time.”

The process? Piece of cake. “We developed the creative and it was very easy to upload. It was very intuitive, simple and easy to go through and pinpoint my media buy.” Initial efforts were focused on just four locations with four-week ad runs. All other advertising was suspended, putting Spot Runner to the test.

Time for the check: “It’s been a huge success for us. We saw single- to double-digit increases in both sales and traffic in all four locations.” As a result, they’ve expanded their efforts to additional locations and are spreading the word about Spot Runner to other brands within their corporate family.

Well done, Spot Runner.

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