Search advertising allows you to place ads in front of prospects searching for your type of business online. Your ads appear in the paid results section of the search page, up front where customers can see you.

In a Search advertising campaign, you purchase keywords related to your business (like “Topeka real estate” or “mountain bike sales”) and create text-based ads for each keyword. When a prospect types these keywords into a search engine in an area you service, your ad appears.